According to the news, Kanye appointed Steven Smith as the head of Donda Industrial Design!

Some old shoe fans may be familiar with this name, Steven Smith has 37 years of experience in sporting goods, footwear, military electronics and apparel design, and has had classic collaborations with many brands.

The Title he wrote to himself is this [Yeezy Iconic New Balance Reebok Nike and Adidas Design VW Porsche outlaw and lunatic The Godfather of dad shoes. OG Pump Fury designer + vibes only]

Not to mention, the leader of the leader.

Steven Smith is known as the father of sneakers. He joined Yeezy’s design team in 2016. The first pair of shoes he produced was the Yeezy 700, which directly started the wave of “daddy shoes” in the entire shoe circle.

He has more design achievements in Yeezy, including the popular white shoes Yeezy Powerphase, Yeezy 500, “steamed dumplings” Yeezy450, “hole shoes” Foamrunner, Yeezy DST BT, etc…

Basically holding up half the sky of the follow-up new model?

And this time, Brother Ye has given Steven Smith a new title as the head of industrial design. It seems that the work content may be more than just making sneakers.

By the way, Steven Smith has previously designed car concepts.

Well, Ye won’t be too hot, let’s make some favorite Yeezys and sell them…

In any case, we also look forward to more new works from Steven Smith.

But now, more people are worried that Kanye has been testing adidas’ bottom line. . .